Berlin, Germany


Stone Arrogant Bastard Ale

There’s this old short story, and I’d love to know if it’s true, because I don’t know if it’s just a parable, but supposedly there was a small British shoe company in the 1800s that thought there might be an opportunity in Africa, so they sent a couple of salesmen down there. A couple of months later one of them reported back with a telegram saying, “There is no opportunity here. No one wears shoes.” And a few days later the other one reported back and said, “The opportunity is huge here. No one wears shoes.” I love that story, because it shows you how it all depends on how you look at it. You can look at things as an opportunity or as a barrier.

Pallet was a premium print magazine for people with curious minds and adventurous palates. Or put more simply, those who like to think and drink.

Pallet used beer, subtly, as a conduit to the things we love: interesting conversation, great writing, science, history, photography, music and more. Coupled with eclectic content that stretches beyond beer, Pallet was for anyone who is intellectually curious.

Printed on deluxe stock, perfect bound, and with a minimum of 144 pages, Pallet was made to be saved and savoured. It was created by a small army of contributors, stationed all over the world, and executive editor Sam Calagione of Dogfish Head Brewery.

All four back issues of Pallet are now only available digitally, via our friends at Readbug.

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