Stone Arrogant Bastard Ale
There’s this old short story, and I’d love to know if it’s true, because I don’t know if it’s just a parable, but supposedly there was a small British shoe company in the 1800s that thought there might be an opportunity in Africa, so they sent a couple of salesmen down there. A couple of months later one of them reported back with a telegram saying, “There is no opportunity here. No one wears shoes.” And a few days later the other one reported back and said, “The opportunity is huge here. No one wears shoes.” I love that story, because it shows you how it all depends on how you look at it. You can look at things as an opportunity or as a barrier.